BY AYODELE ODUMADE

The British Olympic Association has extended its partnership agreement with Adidas for another 8 years until 2024.  Their relationship with Adidas dates back to 1984 during the Los Angeles Olympics. The current deal, which was signed in 2011, was due to end next year after the Olympics in Rio. Lord Sebastian Coe the BOA chairman said: “The BOA is incredibly proud to have such a long standing partnership with Adidas.”  He went on further : “To have them as part of Team GB looking ahead to PyeongChang 2018, Tokyo 2020 and beyond is vital for our continued Olympic sporting success. Los Angeles ‘84 holds such fond memories for me as an athlete and knowing that Adidas have been with Team GB on the journey since those Games shows the strength of the relationship between our two organisations.”

Adidas UK’s brand director Barry Moore added: “Adidas are excited to announce the extension of our partnership with the BOA through to 2024. We look forward to providing high-performance, innovative apparel and footwear to the British athletes as they compete on the biggest sporting stages.”